Pizza Boy Brews Exclusive Beer For Aroogas

Pizza Boy brews exclusive beer for Arooga's 6th anniversary: Out with Sara

This weekend, Arooga's celebrates the sixth anniversary of its flagship store, Arooga's 22. As has become tradition, a weekend-long celebration is planned to include two wing-eating contests, prizes, free beer, plus food and drink specials.
Not only that, but the event also marks the release of a new beer, brewed exclusively for Arooga's, by Enola, Pa.-based Pizza Boy Brewing Co. (at Al's of Hampden).
The aptly named "Wingstinguisher IPA" is a West Coast-style red IPA that rings it at 6.8 percent ABV.
"I'm really excited to have this opportunity to partner with a local company that has accomplished so much and continues to grow," said Al Kominski, owner of Pizza Boy Brewing Co.
The beer's tagline reads, "As local as it gets."
Kominski said the beer is dry-hopped with Citra, Simcoe and Bravo hops, which provide a moderate bitterness and light citrus finish intended to complement your favorite wing flavor or burger.
This is the first beer that Pizza Boy Brewing Co. has brewed for off-premise consumption; though the brewery recently penned a distribution agreement with Westy's Beer Distributor and a Philadelphia distributor that will expand the brewery's reach.
Wingstinguisher IPA will sell for $4.50 per pint and $16 for a growler. A celebratory firkin will be tapped by Kominski at 5:30 p.m. on Friday. The beer will be available at other Arooga's locations in coming weeks.
According to Arooga's president and co-founder Gary Heuther, Jr., Arooga's will continue to work with Kominski to expand their signature draft lineup, which also includes Arooga Light and Arooga Amber Ale, to create a bourbon barrel aged beer for its stores.
"We have always had high expectations of our brand and concept and knew that if we did things the right way, we would meet our goals," Heuther said. "We believed that our future hinged on our ability to attract and keep our customers, which was fortunately the key to our success and what has helped us thrive where so many other local establishments had to close their doors. As our dreams are soon to be realized, we are now looking toward the future and bigger goals."
Arooga's sixth anniversary is notable as it also marks the groundbreaking for the first of 15 planned Arooga's franchise builds for the Mohegan Tribe, which oversees Mohegan Sun casinos. Later this year, Arooga's plans a new corporate location in Shippensburg and are looking to expand into other local areas like Lancaster and State College.
"Our vision for Arooga's has always been to become a nationally recognized brand," said Heuther. "We want to be recognizable anywhere you go and have a presence in every major city in the United States. In an effort to break into the exploding fast-casual market, we are working on our own slimmed down version of our full service concept that will offer many of the same proprietary items that we currently offer on our Grille House menu such as our Wagyu Kobe Beef Burgers, Bolis, Pizzas and, of course, our signature wings."
Heuther also said the Arooga's locations -- both corporate and franchise -- will maintain efforts to source products from local markets and make more "all natural" products.
Long been noted for its efforts towards a "green" restaurant, Heuther said they plan to continue efforts to lessen their carbon footprint by creating "green" mandates for franchisees as well as the continued research and applications to operating methods that conserve energy and utilize only earth friendly products.

The schedule of events

On Friday, Kominski will tap a firkin of Wingstinguisher IPA with tangerine zest at 5:30 p.m. to kick off the weekend celebration. Miller Lite pitchers also will be featured for $5.
Arooga's 22 6th anniversary party continues on Saturday from noon to 2 p.m. with free beer samples from more than 20 craft brewers including Bell's, Deschutes, Dogfish Head, Lagunitas, Penn Brewing Co., Troegs, Wolaver's and more.
Wings will be featured all weekend long, on special for 49 cents each until 9 p.m. (eat-in only). Plus, Arooga's 22 will host two wing-eating contests on Saturday. At 6 p.m., he (or she!) who can eat the most wings will win a trip to Aruba. Much scarier, the Ghost Face Killa wing eating contest begins at 7 p.m., and this winner scores a $250 Arooga's gift card (Post release edit:) $250 cash. Also at 7 p.m. Saturday, get in on the Kona Brewing Co. glass giveaway, with Kona pints just $3.50 all day.
Bud Light pitchers also will be just $4 all day Saturday and Sunday.
SARA BOZICH: Celebrate responsibly.
Release Date: 
Tuesday, July 22, 2014